Lilac is the National Technology Officer in Microsoft. A professor of computer science specialized in e-commerce, data science, AI and Blockchain, with over 50 scientific publications and 20 years of combined academic, practical and consulting experience. She has worked as an advisor to the Governor of the Small & Medium Enterprises Authority for more than 2 years responsible for developing KSA entrepreneurship and startups ecosystem, and creating SMEs in Saudi creativity, ICT and education sectors.

In May 2016, she was assigned the head of strategy and deployment in the Job Creation and Employment Commission responsible for women economic empowerment, formalizing KSA’s informal economy and economic downturn reforms. In 2014, she was assigned as senior consultant to TakaMoL Business Services Co. responsible for developing sustainable projects that contribute to the transformation of the Saudi labour market. In 2010, she was the director of the Technology Incubator in Riyadh Valley Co. focusing on promoting entrepreneurship and turning knowledge into viable technology-based companies. In 2004, she joined Athar AlMajd Holding focusing on business incubation, mergers and acquisitions.

Throughout her career, Lilac has been heavily engaged in providing business and technology consulting services to a number of government, semi-government and private institutions, and in leading NTP and Vision2030 initiatives. She is the Co-founder of Digital Data Solutions and a member of a number of steering and advisory boards.

She received her BSc degree in computer science from the College of Computer and Information Sciences, King Saud University, and the MSc and Ph.D. degrees in Computer Science from the University of Wollongong in Australia. Graduate of Saudi Oxford Leadership & advanced management program and MIT Executive Program. Received a number of local and international awards in excellence in scientific distinction, teaching and leadership.

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